In an increasingly competitive marketing terrain, Companies have become increasingly burdened to remain relevant and comopetitive in order not to be clouded by the myriad of marketing efforts that flood the various media outlets.
In pursuit of competiveness and relevance many Companies engages in Socially responsible interventions with the view to courting good will and Community support for their companies.
It is against this background that this article attempts to explore the opportunities therein for organizations who defy economic and profit challenges in order to satisfy social need.
read the article from the link below:
i need your feed back
http://www.cometdocs.com/download/1735723-05629.pdf
